Unstoppable Pooja Dugar- Spreading wings in children's personal and skincare niche market.

Pooja Dugar is a powerhouse of an entrepreneur; there aren’t many quite like her who can match up to the vast knowledge, experiences, and sheer expertise she holds in the commercial space. Heading a one-of-a-kind personal and skincare brand for children, Yellow Naturals, she is paving the path to making her company a global name. But at the core of her business and various activities is the heartfelt vision to promote and educate people about hygiene practices.

 

 

 

 

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Her zeal to be the best and do the best was nurtured during her childhood. Originally from Rajasthan, she was brought up in Mumbai and fondly refers to it as the home that watched her grow from a toddler to a career woman. Coming from a humble and grounded family, there was one lesson that Pooja still holds close to her; that if she were to do something, she should give her best or not do it all. She applies this philosophy to her work to date.

Her prolific career, spanning over 13 years, saw her trailblaze her way through the brand and lifestyle marketing verticals. Envisioning a unique direction in life, she kickstarted an experiential marketing company 11 years ago, with just INR 10,000 in her account. But with her foundation of persistence, passion, and purpose, the company went on to collaborate with corporate bigwigs such as SBI Card, Samsung, EY, Hindustan Times, etc. She credits that experience with helping her master the space of experiential marketing and communication.

Her journey with Yellow Naturals began on a very personal note, right at home. On the quest to find proper skin and personal hygiene products for her 4-year-old daughter, Pooja realised that such a brand is missing in India, forcing parents to continue utilising baby products on their growing children. Pooja saw this as an opportunity to change this and began creating products for her little ones. Getting a formulation expert and various team members on board, she steadily helped formulate three products within nine months.

Facing challenges as a founder and entrepreneur did not deter Pooja - rather, she treated the obstacles as valuable lessons in her journey. From navigating the complexities of product development and regulatory compliance to establishing brand awareness, each hurdle demanded creative problem-solving and perseverance.

She balanced the demands of entrepreneurship and personal commitments as best she could, no matter how difficult it may have been. Her lessons taught her to remain resilient in the face of setbacks, and building a brand from scratch meant combating doubts and uncertainties internally and externally.

Today, Yellow Naturals is India’s first all-natural brand for children—a true trendsetter. Pooja is now all set to increase Yellow Naturals’ presence in various online marketplaces and retail stores. In the next 12-18 months, Pooja plans to expand into the Middle East and Europe, working passionately to make her company global.

She aims not only to produce various hygiene products but also to educate parents and children on the importance of personal care. What sets her company’s vision apart is its holistic approach to child well-being, sustainability, education, and community engagement.

With lots of heart, passion, and perseverance, Pooja has successfully made a brand that is a trusted ally of parenthood, nurturing happy, healthy children while positively impacting the world they will grow to inherit.

Vision Board: For Yellow Naturals to be a part of every house with kids - every child deserves care, every smile matters

Inspiration: The opportunity to make a meaningful difference in the lives of children and families through our products and the passion

Awards and accolades: Being a mother and being recognised by so many brands in my marketing journey.

Words of wisdom for future women leaders: Embrace your uniqueness, cultivate your strengths, never underestimate your worth, and always strive to lift others as you climb.

Lady-boss inspiration: My mother. Her dedication, resourcefulness, and ability to manage multiple responsibilities make her an inspiration.

Favourite travel itinerary: Travelling to unique places and experiencing the cultural heritage - anything non-touristy

Must-haves for all women leaders: self-belief and confidence. Accepting failure as a part of the game and not making it your fate is important too

Bigest Money lesson: Never chase money to earn money, chase excellence.

What makes me unstoppable:The unwavering support I get from my family, friends, loved ones and my 7-year-old daughter

Connect with Pooja Dugar

Website: www.yellownaturals.com

Linkedin: https://www.linkedin.com/company/yellow-naturals/

Instagram: https://www.instagram.com/yellow.naturals/

Facebook: https://www.facebook.com/yellownaturals.india?mibextid=LQQJ4d